Business @ the Speed of Thought Pdf

Edition: First Edition
Release: 1999-03
Publisher: Grand Central Publishing
Binding: Hardcover
ISBN/ASIN: 0446525685



Business @ the Speed of Thought : Using a Digital Nervous System

• Bill Gtes offers his unique perspective on how to put today's technology to work far more effectively, allowing you to quicly adapt to market changes ushered in with the digital economy.

In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Free download Business @ the Speed of Thought books collection in PDF, EPUB, FB2, MOBI, and TXT formats. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step program for companies wanting to do business in the next millennium. Best deals ebooks download Business @ the Speed of Thought on amazon.The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate, and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes that "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose." The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial). While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site, and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the national dialogue, and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, him, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards Business @ the Speed of Thought : Using a Digital Nervous System with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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Download Thought Contagion

Edition: Pbk. Ed
Release: 1998-11-27
Publisher: Basic Books
Binding: Paperback
ISBN/ASIN: 0465084672



Thought Contagion

• ISBN13: 9780465084678
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbreaking examination of memetics—the new study of how ideas and beliefs spread. Free download Thought Contagion books collection in PDF, EPUB, FB2, MOBI, and TXT formats. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-propagates other ideas. Best deals ebooks download Thought Contagion on amazon.In memetic evolution, the “fittest ideas” are not always the truest or the most helpful, but the ones best at self replication.Thus, crash diets spread not because of lasting benefit, but by alternating episodes of dramatic weight loss and slow regain. Each sudden thinning provokes onlookers to ask, “How did you do it?” thereby manipulating them to experiment with the diet and in turn, spread it again. The faster the pounds return, the more often these people enter that disseminating phase, all of which favors outbreaks of the most pathogenic diets. Like a software virus traveling on the Internet or a flu strain passing through a city, thought contagions proliferate by programming for their own propagation. Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people. Readers of this intriguing theory will be amazed to discover that many popular beliefs about family, sex, politics, religion, health, and war have succeeded by their “fitness” as thought contagions.Why do certain ideas become popular? The naive view is that it's because they're true, or at least justified. This fascinating book, influenced by evolutionary biology and epidemiology, is the first full-scale examination of some of the other reasons. Consider Aaron Lynch's example of optimism--it may not be true or warranted, but it tends to prevail because optimists tend to have more children to pass along their outlook to. Sometimes, Lynch points out, there is a paradoxical but predictable expansion-contraction pattern to the social spread of ideas. If nothing else, lobbyists need to look into this stuff to see which side their bread is really buttered on. Warning: this book is densely written. But it's worth the wade. Thought Contagion with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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