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Edition: First Edition
Release: 2003-11-18
Publisher: Ten Speed Press
Binding: Paperback
ISBN/ASIN: 1580085717



I Can't Believe I'm Buying This Book: A Commonsense Guide to Successful Internet Dating

It's official: There is no longer a stigma associated with Internet dating. Free download I Can't Believe I'm Buying This Book books collection in PDF, EPUB, FB2, MOBI, and TXT formats. It's true. We promise. Nearly 50 million Americans have tried it. That means roughly half of the single adult population has filled out an online dating profile or has at least browsed a few personal ads, just to see who's out there. Best deals ebooks download I Can't Believe I'm Buying This Book on amazon. Quickly disappearing are the days of awkward setups and random encounters. Today's singles simply post a profile on a handful of dating websites, then sit back and wait for the dates to roll in. Well, that's the idea anyway. The reality is that most people slap together vague and uninspired dating profiles and quickly become disillusioned when "the one" doesn't respond the next day. In I CAN'T BELIEVE I'M BUYING THIS BOOK, Internet dating expert Evan Marc Katz, a former MatchNet consultant and avowed online dater, demystifies the world of Internet dating. He offers practical advice on choosing the right dating website, writing eye-catching profiles, striking up that first email "conversation," turning a first date into a second, and much more. Equal parts how-to guide and inspirational pep talk, I CAN'T BELIEVE I'M BUYING THIS BOOK is like having a chat with a good friend, in this case, a hysterically funny, insightful friend who tells it like it is while remaining cheerfully optimistic about the universal quest for love. Whether you're an online dating junkie or a complete newcomer, an enthusiastic twentysomething or a been-there-done-that divorcée, this irreverent and intelligent guide will teach even the most jaded single how to master the dating game and find true love online. I Can't Believe I'm Buying This Book: A Commonsense Guide to Successful Internet Dating with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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Can't Buy Me Like

Edition:
Release: 2013-03-07
Publisher: Portfolio Hardcover
Binding: Hardcover
ISBN/ASIN: 1591845777



Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. Free download Can't Buy Me Like books collection in PDF, EPUB, FB2, MOBI, and TXT formats. There has to be a better way . . .
 
As Lennon and McCartney wrote a half century ago, money can’t buy you love. Best deals ebooks download Can't Buy Me Like on amazon.But in today’s world, where people have become desensi­tized—even disillusioned—by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.

That’s because we’ve entered the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promo­tions, viral videos or blizzards of micro-targeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, just don’t work in the long run.

So what does work in this bewildering new era? Where do “authentic customer relationships” come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit. Sure you still need a high-quality product or service to offer, but that’s not enough. Now that people can easily discover everything that’s ever been said about your brand, you can’t manipu­late, seduce, persuade, flatter or entertain them into loyalty. You have to treat them like flesh-and-blood human beings, not abstract consumers or data points on a spreadsheet.

It may sound like the woo-woo language of self-help books and inspirational wall posters. But as Garfield and Levy show in this book, it’s the deadly serious reality of business in the 2010s. It’s why General Motors abandoned its million annual budget for Facebook ads, and why some brands have hurt themselves badly on social media by nagging, interrupting, abusing and generally ticking off their customers.

The good news is that some companies have already embraced the Relationship Era and are enjoying consistent growth and profits while spending substantially less on marketing than their competitors. The authors show what we can learn from case studies such as . . . Patagonia, a clothing company with a passion for environmentalism, which solidified its customer relationships by urging people NOT to buy one of its jackets. Panera Bread, which doubled per-store sales by focusing on ways to create a welcoming environ­ment while spending just 1 percent of sales on advertising. Secret, the women’s antiperspirant brand, which gained significant share by focusing on its com­mitment to strong women. Krispy Kreme, which has built a near cult of loyal Facebook and Twitter fans, all but obliterating the need for paid advertising. Blending powerful new research, fascinating exam­ples and practical advice, Garfield and Levy show how any company can thrive in the Relationship Era. Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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Who Says Elephants Can't Dance? Pdf

Edition:
Release: 2003-12-16
Publisher: HarperBusiness
Binding: Paperback
ISBN/ASIN: 0060523808



Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again. Free download Who Says Elephants Can't Dance? books collection in PDF, EPUB, FB2, MOBI, and TXT formats. ffering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Best deals ebooks download Who Says Elephants Can't Dance? on amazon. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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