Content Strategy for the Web, 2nd Edition

Edition: 2
Release: 2012-02-20
Publisher: New Riders
Binding: Paperback
ISBN/ASIN: 0321808304



Content Strategy for the Web, 2nd Edition

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Free download Content Strategy for the Web, 2nd Edition books collection in PDF, EPUB, FB2, MOBI, and TXT formats. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. Best deals ebooks download Content Strategy for the Web, 2nd Edition on amazon. Content Strategy for the Web, 2nd Edition with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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