Edition:
Release: 2012-10-05
Publisher: CreateSpace Independent Publishing Platform
Binding: Paperback
ISBN/ASIN: 1480049611
Advertising In A Digital Age
Online advertising has revolutionized the way that marketers target and capture their audience. Free download Advertising In A Digital Age books collection in PDF, EPUB, FB2, MOBI, and TXT formats. b Best deals ebooks download Advertising In A Digital Age on amazon.>
With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go.
Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.
Let me give you a quick overview of what you'll find in the book:
A Brief History Of Online Advertising
Developments In Online Advertising
Roles And MarketsThe Face Of Web Advertising TodayHow The Search Works
How SEO (Search Engine Optimization) WorksUnderstanding GoogleHow Search Engine Marketing WorksTypes Of Online Advertising
Text And Link AdsDisplay AdsRich Media AdsOn-Site SponsorshipTakeover AdsAdvertorialsOnline DirectoriesMobile AdsAffiliate Marketing AdsSearch AdvertisingSocial Media AdsTargeting Methods
Contextual TargetingBehavioral TargetingGeo TargetingDemographics TargetingDayPart TargetingReal-Time TargetingAffinity TargetingLook-Alike TargetingAct-Alike TargetingUnderstanding Rates And Metrics
RatesMetricsAdvanced Techniques In Search Advertising: AdWords
Social Media Advertising
Twitter AdvertisingFacebook AdvertisingYouTube AdvertisingLinkedIn AdvertisingAffiliate Advertising
Ad Networks Directory And Affiliate Programs
Tags: online marketing, small business, online promotion, adwords, social media advertising, online advertising, online target, google. Advertising In A Digital Age with free ebook downloads available.
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